One thing I have recurrently noticed about Dr Martens is that the shoes really speak for themselves, especially in creative terms linked to branding and marketing. A lot of the campaigns and adverts I stumbled across have emanated quite a minimalistic and simplistic vibe, with not too much going on in terms of background or scene setting that could potentially take the focus away from the product itself.
They normally feature just the shoes, but when they include ‘models’, it’s quite often just regular people representing the brand with self-expression and high doses of an infectious attitude that makes the viewer really want to spend time exploring facial expressions and body language in depth. Personally, I think this is enough and works really well in engaging people, as well as being totally relatable for the public. 
I am fond of these two images featuring black Dr Martens, as I feel it blends in really well with the industrial style background and keeps the attention on the clean cut details of the boots, while maintaining a display of their new feature (in this case, the cubed sole).
PHOTOGRAPHY WORKBOOK 