The client I have chosen to represent for the billboard campaign is Gucci for the reason that I have been researching into the creative marketing of various designer brands and how their artistic approach compares within their creative visuals, website and social media and how this may influence their campaigns and how they choose to market their products.
I like Gucci’s aesthetic because it consistently retains an image of quality high fashion and I feel that they make creative decisions that stay current and on trend, but still very well suited to their personal brand signature.
PHOTOGRAPHY WORKBOOK 