I have chosen to do an eyewear campaign for the retrieval project for these black Gucci shades that I own. I have been looking into eyewear campaigns and billboards, to see how brands market sunglasses and what techniques they use to sell their product effectively and what might potentially propel these specific shades to the top of the public’s summer shopping list.
I opted for these particular shades because they are quite versatile in terms of how they can be styled for the photoshoot, but also for the reason that their design and colour would suit most face types and outfit choices, making them easy to market, as essentially, they market themselves.
PHOTOGRAPHY WORKBOOK 